California farmers and ranchers host an amazing richness of enjoyment and education for the public – and the public is ready to visit California farms and ranches. But, in California, agritourism operators, organizers, planners and promoters are not well connected with each other. How can the agritourism industry best organize and work together for the success of all? Let’s talk!
Everyone involved in California agritourism is invited to a California Statewide Agritourism Summit on Wednesday April 8, 2015 in Woodland at the Heidrick Agricultural History Center. This will be a participatory all-day session with lunch provided. Please save the date. Registration will open in January.
This conference is for agritourism operators and associations; agricultural, tourism and community development professionals; county staff and officials; and others involved in California agritourism. The Summit will be a time for everyone in the California agritourism community to learn from each other and to plan for continuing statewide networking, skill-sharing, advocacy and collaborative promotional efforts. Some travel expense reimbursement will be available for specialty crop agritourism operators and for agricultural educators.
At the Summit, tourism and marketing leaders will present innovative ways to connect with the public and the tourism community, and agritourism associations will share their challenges and successes. The Summit will also feature facilitated break-out discussion sessions. In the morning we’ll set up tables for discussion by areas of interest such as county planning and regulatory issues, association development and sustainability, marketing and promotional opportunities, regional tourism connections, statewide policy change potential, and statewide collaboration by regional associations. In the afternoon, we’ll have regional discussion and planning sessions.